Business Analytics

This Specialization provides how data analysts describe, predict, and inform business decisions
in the specific areas of marketing, human resources, finance, and operations, and you’ll develop
basic data literacy and an analytic mindset that will help you make strategic decisions based on


Careers:Financial Analyst, Marketing Analytics Manager, Business Intelligence and Analytics
Consultant, Fraud Analyst, Retail Sales Analyst, Analytics Associate Metrics and Analytics
Specialist Database Administrator.


Elective Subjects:

Elective – I : Business Statistics Elective – IV: Financial Analytics
Elective – II: Business Analytics using R Elective – V: Web data Extraction & Analytics using R
Elective – III: Marketing Analytics Elective – VI: Advanced Business Analytics using R

Supply Chain and Logistics Management

SCM specialization is for students with interest in supply chain activities to include transportation and logistics, warehousing, distribution, purchasing/procurement, and inventory management.


Careers:Procurement Manager, Demand Planning Analyst, Distribution Centre (DC) Supervisor,
Logistics Software Manager, Materials Manager, Purchasing Manager, Supply Chain Consultant,
Vendor Managed Inventory Coordinator.


Elective Subjects:

Elective – I: Supply Chain Management Elective – IV : Store Keeping & Warehousing
Elective – II: Purchase & Inventory Management Elective – V: Marketing Channel Design Distribution & Logistics
Elective – III : Logistics Management Elective – VI: Third Party Logistics


Sl.No Supply Chain and Logistics Certifications
1 Supply Chain Analytics
2 SAP in Warehouse management

Event Management

Event management is a multifaceted activity. Major constituents of this profile include creativity, meticulous planning, relationship management, advertising and marketing and much more, all rolled into one seamlessly choreographed process.


Careers:Event Planner, Event Coordinator, Event Production Head / Team member, Public Relations Officer, Event (Budgeting & Finance) Executive, Event Legal Executive.


Elective Subjects:

Elective – I: Event Planning Budgeting & Sponsorship Elective – IV: Event Design Technology & Logistics
Elective – II : Event Team & Crew Management Elective – V : Law Governing Event Business
Elective – III : Event Marketing & Advetising Elective – VI : Special Events


Sl.No Event Management Certifications
1 Supply Chain Analytics
2 SAP in Warehouse management

Digital Marketing

Digital marketing is one of the most lucrative industries in the modern world. This puts digital marketing skills in high demand for businesses of all shapes and sizes. The Specialization explores several aspects of the new digital marketing environment.


Careers:Digital Marketing Manager, Search Engine Optimizer, Social Media Marketing Expert, Content Marketing Manager, Copywriter, Search Engine Marketer/ Specialist and Conversion Rate Optimizer


Elective Subjects:

Elective – I : Social Media Marketing Elective – IV : Online Reputation Management
Elective – II: SEO & SEM Elective – V: Website and Inbound Marketing
Elective – III : Content Marketing Elective – VI : Affiliate Marketing


Sl.No Digital Marketing Certifications
1 Google Digital Unlocked
2 Google Analytics
3 Bing Ads
4 Google Analytics

Financial Services

Financial Services specialization develops the expertise to manage successfully in contemporary financial Institutions such as banks, insurance companies and wealth management firms.


Careers:Investment Advisors, Fund Managers, Personal Financial Advisor, Financial Manager,
Cost Analyst, Bank Manager, Insurance Advisors.


Elective Subjects:

Elective – I : Depository Operations Elective – IV: Banking Services
Elective – II: Life Insurance Elective – V : General Insurance
Elective – III: Mutual Funds – I Elective – VI : Mutual Funds – II


Sl.No Digital Marketing Certifications
1 Securities Markets Foundation
2 Depository Operations
3 Equity Derivatives
4 Equity Sales
5 Currency Derivatives

Finacial Markets

This specialization focuses primarily on understanding the markets in which various financial instruments are traded and understanding the factors that influence the return and risk characteristics of financial instruments, both individually and in portfolios.


Careers:Financial Analyst, Business Analyst, Associates, Equity Research Analyst,Stock
Brokers, Statisticians


Elective Subjects:

Elective – I: Depository Operations Elective – IV: Security Analysis
Elective – II: Equity Derivatives Elective – V: Commodities Markets
Elective – III : Securities Markets Elective – VI: Currency Derivative


Sl.No Digital Marketing Certifications
1 Mutual Fund Distributors
2 Depository Operations
3 Commercial Banking in India
4 Banking Sector Module
5 IRDA Agency Level